Paishache Zaad
Paishache Zaad, which translates to “Money Tree” in English, is a Pune-based initiative focused on making financial literacy accessible in Marathi. Their aim is to simplify financial concepts and help people build confidence around money through clear, easy-to-understand content. Known for their fun and interactive approach, they use engaging formats to make learning about finance approachable.
While developing the logo, I explored multiple ways of translating Paishache Zaad, or “Money Tree,” in a literal yet simple and direct manner. The process involved experimenting with different visual interpretations of a tree while keeping the form minimal and easy to recognise. I also looked at how trees exist within Indian city landscapes, where they often grow wider and more expansive rather than tall and slender, which informed the early explorations. The final direction moved towards a simple circular form to suggest the idea of a tree in a reduced and approachable way, paired with subtle alterations to the typography to introduce a sense of movement.
